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Town Signage

Rangitīkei District Council Branding

In 2017 Rangitīkei District Council undertook a rebranding exercise and developed both a Council and District-wide brand using specific yellow and blue colours, fonts, and Kowhai flower. This branding has been used throughout Council websites, buildings, documents and more. Utilising the brand, and to build continuity and recognition throughout the district, Council agreed to invest in new signage for each town/village based on the below template, the question mark indicates where an image specific to the town would be placed. The two Community Boards of Rātana and Taihape and four Community Committees of Turakina, Bulls, Marton and Hunterville were engaged to choose an image they thought relevant to their town. Council didn’t require that they undertake community consultation in this process.

RDC Town Sign Template

Bulls and District Community Trust & The A-Bull Logo and Brand

The Bulls and District Community Trust own the A-Bulls logo and brand and work with community groups and businesses to build this brand and theme throughout the town, an example of which is shown below. Any branding campaign or re-design of the A-Bulls logo or consultation concerning such is the responsibility of the Trust.

As part of the Memorandum of Understanding agreement between Rangitīkei District Council and the Bulls and District Community Trust, Council financially supports the Trust with an annual grant of $26,500 to deliver a set work-plan. One of the eight work-plan deliverables is to “Design, lead and manage the A-Bull branding programme for the businesses and community groups within the Bulls Ward” which $4000 of the total grant is allocated.

A-Bull Logo Brand

Example of the A-Bull logo being used by Roadrunner with tag line ‘Manufacture-A-Bull’

The Bulls Community Committee

Chair of the Bulls Community Committee, Tyrone Barker, gave a presentation to Council’s 29 August 2019 meeting stating that the Bulls and District Community Trust were re-designing the A-Bull logo with support from the Bulls Community Committee and requested Council allow inclusion of the new logo in the township sign. Following the presentation Council approved the following recommendation by the Committee:

“That Council agrees to adopt the amended Bulls township entrance signage RDC template to allow inclusion of the complete, updated A-Bull brand (once finalised by the Bulls Community Committee and the Bulls and District Community Trust).”


Bulls Township Sign

Ms. Tricia Falkner, a member of the Bulls Community Committee, gave a presentation to Council’s 27 August 2020 meeting describing the Bulls and District Community Trust re-design of the A-Bull’s logo and Committee’s subsequent community pamphlet consultation process with two options for the township sign. These two options used the bull illustrations from the redesigned A-Bull logo. Ms. Falkner noted that the majority preference from the pamphlet consultation was for Option A (below).

Presentation [PDF]

Pamphlet Consultation options:

Bulls Town Sign (Option A)

OPTION A (preferred by submitters)

Bulls Town Sign (Option B)

OPTION B

At the same Council meeting Bulls resident, Mrs. Heather Thorby, questioned the community input into the design and rigour of the consultation process.


Council's Decision

At their 15 September 2020 meeting, the Bulls Community Committee passed the following resolution:

That the Bulls Community Committee recommends to Council to endorse Option A (on the basis of the outcome of the recent pamphlet drop in Bulls in August 2020) as the new Bulls Town entrance sign.

At Council’s Thursday 22 October 2020 meeting, the above recommendation from the Bulls Community Committee was presented in a report, along with two other options, for Elected Members to consider and choose from, notwithstanding Council’s ability to write their own motion.

The three recommended options in the report were:

That Council EITHER

A) confirm the Bulls Community Committee recommendation

20/BCC/028

That the Bulls Community Committee recommends to Council to endorse Option A (on the basis of the outcome of the recent pamphlet drop in Bulls in August 2020) as the new Bulls Town entrance sign.

Bulls Town Sign (Preferred Option)

OR

B) approve the “A-Bulls” brand imagery and its placement as submitted by the Bulls Community Committee and agree that the font be changed to Intro Black, to be consistent with all other signs across the District;

Bulls Town Sign (Council Fonts)

OR

C) undertake a further period of consultation which would include other options beyond those previously canvassed to the Bulls community.

Council’s final resolved decision was to support the Bulls Community Committee and adopt recommendation A.